With Great Power, Comes Great Responsibility


Marketing isn’t just a job for me, it’s not even just my career path — it’s truly my passion. Because of that, I’ve spent years placing an emphasis on using my talent, knowledge, and resources to create campaigns that are not only fun, but also potentially make change.

 

Case Studies


 

The Black Panther Challenge

After raising over $40,000 on GoFundMe to take Harlem children to see Black Panther in theaters, I launched the #BlackPantherChallenge, which became the largest GoFundMe in history. I called on others to start a GoFundMe in their community to take more kids to watch Black Panther in the theater. The GoFundMe community has answered the call. 

Thousands of people donated to the GoFundMe, created a campaign in their community, or shared the #blackpantherchallenge online. Ultimately, over 500 GoFundMes raised nearly $1 Million dollars, helping over 75 thousand kids see the movie for free.

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To Black Women With Love

“To Black Women With Love”  launched on the first day of Women’s History Month.

The project boasts a series of videos from Black men to Black women, telling them how amazing they are and thanking Black women for their endless support, something that I don’t think is done enough, although I acknowledge that his project won’t necessarily fix the long-standing issue.

I wanted to start this project because frankly, we don’t do enough to support or lift Black women. If I see a problem, I tend to do what I can to address it. This project won’t fix the issue, but I hope that it shows Black women that are Black men all around the world who love and appreciate them.

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The Captain Marvel Challenge

The Captain Marvel Challenge was the follow-up to my Black Panther Challenge, this time the effort was created to take young women around the world to see Marvel Studios’ first woman led film for free.

The campaign ended up earning over $250 thousand dollars, and allowed over 15 thousand girls to see the film, and a donation of over $30 thousand dollars was made to the non-profit Girls Inc. Los Angeles to support their programming.

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